Cannes Immersive: A Creative Horizon Unveiled at the World AI Cannes Festival 2024 by David Lisnard and Jean-Michel Jarre
Cannes, renowned for its film festival, has recently been the venue for a groundbreaking event in the field of artificial intelligence (AI) and new technologies. This significant event took place within the prestigious framework of the World AI Cannes Festival 2024, where David Lisnard, Mayor of Cannes, and musician Jean-Michel Jarre jointly announced the launch of the innovative project "Cannes Immersive". An ambitious project aiming to value, develop, and promote new media and creative formats through immersive technologies, AI, and any technological innovation that enhances artistic creation, particularly in the audiovisual field.
Clear Objective: Valuing Creativity and Taming AI
The central objective of Cannes Immersive is to place human creativity at the heart of technological evolution, rather than being alienated by it. David Lisnard emphasizes this vision by stating, "The horizon proposed today is one of fully investing in the creativity of a universe that is not a source of alienation if we know how to seize it, but a universe of emancipation and creation."
The project seeks to initiate a deep reflection on cultural and artistic levels, aiming to transform every opportunity and every new tool into catalysts for creativity. Lisnard underscores the importance of ensuring that humans remain at the forefront of AI, emphasizing the need to understand and harness these technological advances as instruments of artistic emancipation.
Cannes Immersive: A Catalyst for Cultural Innovation
Cannes Immersive positions itself as a catalyst for cultural innovation, aspiring to create a fruitful dialogue between human creativity and the infinite possibilities offered by AI. Immersive technologies and artificial intelligence are perceived as potential partners in the realization of unique artistic and audiovisual works, thereby transforming how artists interact with their audience.
Jean-Michel Jarre, an iconic figure in electronic music and co-initiator of the project, shares this vision and expresses his enthusiasm: "The subject is to ensure that humanity dominates AI. We must reflect on this on a cultural and artistic level, making every opportunity, every new tool, a lever for creativity. This is the ambition of Cannes Immersive."
A New Creative Era in Cannes
Thus, Cannes Immersive, unveiled at the World AI Cannes Festival 2024, presents itself as a pioneer in the alliance between art and technology, ushering in a new creative era in Cannes. The event marks a bold step toward a harmonious collaboration between humanity and technological advances, where artistic creativity and AI can converge to create unique and stimulating experiences. With David Lisnard and Jean-Michel Jarre at the helm, Cannes Immersive promises to be an initiative that will shape the future of artistic creation in the digital age.