Riyadh, September 13, 2023 - ROSHN, the prominent national real estate developer and PIF-funded giga-project in the Kingdom, is set to captivate the attendees of Cityscape Global in Riyadh with a live tree planting event organized by its YUHYEEK Corporate Social Responsibility (CSR) initiative. This event aims to underscore the significance of environmental sustainability in urban living.
The ROSHN Green Initiative will metamorphose the front area of the Riyadh Exhibition & Convention Centre, the venue of Cityscape, into a vibrant green oasis. Over 1,000 plants, shrubs, and trees will adorn a lush expanse of fresh grass, forming the ROSHN logo in a burst of natural colors. Attendees will have the opportunity to leisurely stroll on the grass and explore an exhibition wall displaying how ROSHN seamlessly incorporates nature into its developments. Following the conclusion of Cityscape, these plants will find a permanent home within one of ROSHN's developments.
David Grover, ROSHN's Group CEO, emphasized the company's commitment to sustainability, stating, "At ROSHN, we place sustainability at the core of our endeavors and seamlessly integrate the natural world into every aspect of our developments. This live tree planting event is a testament to how the natural world is an indispensable partner in shaping the future of urban living. Our broader Green Initiative will extend the benefits of nurturing the environment across the Kingdom."
The live planting event at Cityscape is a part of ROSHN's expansive Green Initiative, consisting of 93 planting projects in celebration of Saudi Arabia's 93rd National Day. ROSHN's commitment involves planting over 65,000 trees through various initiatives aimed at promoting sustainability, preserving the environment, and enhancing quality of life. Apart from the Cityscape event, these initiatives include mangrove planting, support, and maintenance at three locations, the distribution of nearly 26,000 trees to 86 schools across five regions, providing saplings suitable for home cultivation to SEDRA residents, and extensive planting within the ROSHN Front development.
Cityscape is a premier international real estate event taking place from September 10th to 13th at the Riyadh Exhibition & Convention Centre in Malham, with ROSHN proudly serving as a Founding Partner. This inaugural Saudi Arabia edition of Cityscape anticipates over 180,000 attendees and boasts a lineup of more than 200 speakers. The event will revolve around four key pillars: Smart Cities for Tomorrow, Digital Transformation, Accelerating the Kingdom, and a Developers Forum.