Grand Theatre Sunday, 15th Oct 09:15 - 09:45
In today's world, children and teenagers are not just looking for entertainment in their favorite shows; they seek meaning and connection with the content they consume. Young audiences expect characters and stories that genuinely reflect their values, such as social inclusion, mental health, biodiversity, and climate change. So, why is it more important than ever to create meaningful content? How does meaningful content become a powerful tool for connecting with the audience? Join us in the Grand Theatre on October 15th to explore these questions and more.
The Power of Meaningful Content:
As children and teens grow up in a world with pressing global issues and an increasing awareness of social and environmental challenges, the content they consume plays a significant role in shaping their perspectives and values. Meaningful content addresses these critical issues and provides young viewers with a sense of purpose, empathy, and an understanding of their place in the world.
Meet the Experts:
Join the experts who are dedicated to creating meaningful content and empowering young audiences:
- Nigel Twumasi: Co-Founder, mayamada
- Nigel Twumasi is a former software engineer turned creative entrepreneur and a passionate advocate for diversity within the creative industries. He uses storytelling and video games to empower future generations to realize their creative potential.
- Gary Pope: Co-Founder, Kids Industries
- Gary Pope, with his cross-disciplinary expertise, has been transforming children's media and marketing for over 20 years. He has driven the creation of content for Disney, Pokémon, and the BBC, and championed children's sustainability through his roles in advisory committees and as a school governor.
- Katie Brill: Junk Kouture Alumni and SVP PR & Comms, Junk Kouture
- Katie Brill's experience as a contestant in Junk Kouture inspired her passion for environmental sustainability. She's now part of the Junk Kouture team, working to inspire young creatives and expand the mission of Junk Kouture.
- Lucy Murphy: Director of Kids Content, UK and ROI, Sky
- Lucy Murphy is responsible for Sky's Kids content and acquisitions, focusing on content for kids aged 1-12. Her role includes creating Originals and acquiring shows that address meaningful issues and provide entertainment that aligns with modern values.
This panel of experts will share their insights into the importance of creating content that matters to young audiences, empowering them to make a positive impact on the world.
Expect to Learn and Be Entertained:
Don't miss this thought-provoking session on creating meaningful content. Discover how engaging stories and characters can authentically reflect values that resonate with children and teenagers today. Find out how meaningful content can be a powerful tool for connecting with young audiences and leaving a lasting impact on their lives.