Bollywood actor Ranveer Singh has been named the ambassador for Experience Abu Dhabi to promote tourism to the emirate from India for a period of two years.
During this tenure, the actor will share his holiday highlights and invite Indian travelers to experience the International Indian Film Academy Awards, Abu Dhabi Grand Prix, and Abu Dhabi NBA Games.
As a part of this initiative, Singh stars in the campaign film 'One Summer Isn't Enough,' where he explores the pools of Saadiyat Beach Club, the Louvre Abu Dhabi, and the Yas Marina Circuit. In the video, the actor perfects the Al Ayyala dance, deeply rooted in the UAE culture, where performers use thin bamboo canes to move to the steady beat of drums.
"I'm delighted to be the destination ambassador for Abu Dhabi," said Ranveer Singh in a statement. "This is the most fun I've had behind the camera. I've been visiting the Emirate for years, and it feels like a second home to me. Now, I have the opportunity to share what makes it so special with the world."
Her Excellency Nouf AlBoushelaibi, executive director of the Strategic Marketing and Communication Sector of the Department of Culture and Tourism - Abu Dhabi, said, "We're excited to announce Superstar Ranveer Singh as our Abu Dhabi brand ambassador for the Indian market. With his energy and passion for travel, Ranveer embodies the spirit of Abu Dhabi - a destination that offers a diverse range of experiences for everyone to enjoy at their own pace. Through this partnership, we aim to share Ranveer's love for Abu Dhabi with India and the world, and showcase the destination's unique and captivating offerings, from its unrivaled family fun to its intangible heritage and culture, stunning nature, adventure, and everything in between. We look forward to an exciting two-year journey with Ranveer as we continue to create unforgettable experiences for our visitors."
Abu Dhabi offers 23 destinations to explore its culture and heritage, including Qasr Al Hosn and the presidential palace of Qasr Al Watan. For those seeking adventure, there are theme parks like Yas Waterworld, Warner Bros World Abu Dhabi, and Ferrari World Abu Dhabi.