Magnum Sets the Tone at Cannes Film Festival with Its Influencers!
Since 2017, ADMS. Paris has been partnering with the Magnum brand for influencer activations. And for the 2023 Cannes Film Festival (held from May 16 to 27), they spared no effort! The Magnum Beach became THE gathering place for all influencers attending this iconic event, especially those from the "Magnum Family." This year, the ice cream brand and its agency went above and beyond to ensure this event would be unforgettable! Let's review the highlights of these activations.
The Magnum Villa
For the second consecutive year, ADMS.Paris and Magnum set up a "Magnum Villa" just ten minutes from the Croisette, serving as the headquarters for ten creators. This year, the Magnum Family included, among others, Lythan Cottaz, Danae, Noholita, and Artemesia Toussaint. It was also an opportunity to celebrate Magnum's ten years at the festival on May 18, with a special evening featuring a mini-concert on the beach by singer Jain. She performed songs from her latest album, "The Fool," released on April 21, featuring new intimate tones and electronic sounds.
Presence of Numerous Personalities
The agency was responsible for inviting influencers as well as a few celebrities such as Amandine Petit and Clémence Botino. In just two days, several million impressions were made! The annual soirée, which brought together creators from around ten countries, took place on May 22. Eva Longoria, Irina Chaïkhlislamova, and Josephine Skriver were notably present. Stella Maxwell and Cindy Bruna also attended the Magnum Beach Cannes soirée to celebrate the launch of the #PleasureIsAlwaysOn campaign.
The evening was hosted by Burna Boy and Bob Sinclar, with performances by local artists such as Barbara Butch and Dorion's "Je t'Aime" party. Magnum also teamed up with artist JVKE to offer a unique version of his hit song "Golden Hour," using sounds of the sun provided by NASA.
Finally, an international campaign titled "Pleasure Is Always On" was also launched, highlighting the slogan "Pleasure at Every Moment."