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State of the Kids Entertainment Industry: Challenges & Opportunities MipJunior

Date: October 13, 2023

Location: Grand Theatre, MipJunior

Time: 16:45 - 17:45

The kids' entertainment industry is undergoing a profound transformation, shaped by the digital revolution, the dynamic nature of today's young audiences, and the emergence of disruptive technologies, especially AI. To understand the implications of these changes and discover effective strategies for reaching and engaging children, we invite you to join our inspiring panel of keynote speakers at the Grand Theatre on October 13, 2023. This session promises to be a vital exploration of the challenges and opportunities that define the landscape of kids' entertainment today and in the future.

Meet the Panelists

Deirdre Brennan - Chief Operating Officer, WildBrain: Deirdre Brennan, a driving force behind WildBrain's holistic content strategy, brings a wealth of experience to the discussion. Her previous roles include General Manager at Universal Kids, where she significantly expanded original production, and Vice President of Content at Corus Entertainment. In her role as Head of Children's at the Australian Broadcasting Corporation, she led programming, acquisition, and commissioning for Australia's most successful children's services. With an extensive career in the industry, Deirdre is a valuable source of insights into children's content and its ever-evolving landscape.

Sara DeWitt - Senior Vice President & General Manager, PBS KIDS: Sara DeWitt, responsible for the strategic direction of PBS KIDS, has played a pivotal role in the digital transformation of children's educational media. With over 20 years in public media, she's overseen the growth of the pbskids.org website, PBS KIDS streaming video services, games, educational apps, and more. Under her leadership, PBS KIDS has established itself as a gold standard in children's digital privacy and security. DeWitt is not only an expert in the field but also a prominent speaker on digital privacy, games and learning, and children's media's educational impact.

Olivier Lelardoux - CEO, Blue Spirit: Olivier Lelardoux, with a background in creative and production roles for digital media and TV, has directed numerous episodes of animated series, including "Gigantosaurus" and "Zou." As CEO of Blue Spirit, he continues to influence the world of children's entertainment, bringing fresh insights into the evolving industry landscape. His expertise and creative vision offer a unique perspective on the challenges and opportunities in the kids' entertainment space.

Keith Chapman - Creator of Kids IP, Keith Chapman Productions Ltd: Keith Chapman is renowned for creating multi-award-winning, globally famous kids' intellectual properties, such as "Paw Patrol" and "Bob the Builder." With a track record of generating over $20 billion in global sales, he's a driving force in the industry. His work spans TV, movies, publishing, and NFT projects. Chapman's creations have captured the hearts of children worldwide, making his perspective invaluable to the discussion on the future of kids' entertainment.

Cyrine Amor - Senior Analyst, Ampere Analysis: Cyrine Amor is a senior analyst at Ampere Analysis, specializing in tracking the evolution of TV content and commissioning strategies. Her work provides valuable data and insights into the industry's trends and dynamics. With a PhD in media studies and a background in content development, she offers an analytical perspective on the challenges and opportunities in kids' entertainment.

Panel Discussion Overview

The discussion will touch on a wide range of topics, including the impact of digital and gaming, audience fragmentation, and disruptive technologies like AI on the kids' entertainment industry. Panelists will share their experiences, insights, and strategies for navigating these shifts and ensuring that children have access to high-quality and engaging content.

Join us at the Grand Theatre on October 13th, 2023, for this enlightening session. The State of the Kids Entertainment Industry: Challenges & Opportunities is a must-attend event for anyone involved in this dynamic and ever-changing field. Be prepared to gain a deeper understanding of what the future holds for children's entertainment.

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