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Unlocking the Secrets of a Successful Multiplatform IP Strategy MipJunior

Unlocking the Secrets of a Successful Multiplatform IP Strategy

Are you ready to delve into the world of multiplatform intellectual property (IP) strategy? Look no further! Join us at the Grand Theatre on Sunday, 15th October from 16:15 to 16:45 as we uncover the keys to unlocking the full potential of your IP across various platforms.

The Power of an Effective IP Strategy

In the ever-expanding world of content, having an effective IP strategy has become more crucial than ever. Learn from industry experts as they share their insights on leveraging your IP and meeting your audience wherever they are.

Meet the Panelists

  • Delphine Dumont - Chief Commercial Officer, Banijay Kids & Family
  • Andy Yeatman - Managing Director of Americas, Moonbug Entertainment
  • Kristin Brzoznowski - Executive Editor, World Screen & TV Kids
  • Jennifer Dodge - President, Spin Master Entertainment

Shaping the Future of Multiplatform IP

These experts have had a significant impact on the entertainment industry, and they'll provide valuable insights into the intricacies of developing and maintaining a successful multiplatform IP strategy.

Delphine Dumont, as the head of Banijay Kids & Family's commercial arm and dedicated sales division, will offer her expertise in driving ancillary activity across all platforms, along with brand licensing and digital exploitation. Her experience in acquisitions and distribution will be an asset to the discussion.

Andy Yeatman, Managing Director of Americas at Moonbug Entertainment, played a pivotal role in landing Moonbug's IPs on numerous streaming platforms. He will share his insights into the fast-growing kids' entertainment sector, including content partnerships and distribution.

Kristin Brzoznowski, Executive Editor at World Screen & TV Kids, brings her deep understanding of the industry's trends and nuances to the panel. She'll offer a comprehensive overview of what works in multiplatform IP strategy.

Jennifer Dodge, President of Spin Master Entertainment, has led the development of multi-platform global entertainment properties, with a focus on building creative strategies and franchises. She will share her experiences from developing evergreen IPs.

Positioning Your IP for Success

Unlocking the full potential of your intellectual property is a complex but rewarding endeavor. Whether you're involved in content creation, production, or distribution, this panel discussion will provide you with invaluable insights and guidance to help your IP shine in a world brimming with content. Don't miss this opportunity to learn from the experts and take your IP strategy to the next level.

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