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Aix-Marseille-Provence at Mipim: A Mediterranean Territory in Full Swing

At the recent Mipim, the international real estate market, the delegation from Aix-Marseille-Provence shone with its presence and dynamism, showcasing the exceptional strengths of this Mediterranean region undergoing transformation.

An Ambitious Collective Strategy

The collective comprising the Aix-Marseille-Provence Metropolis, the Public Establishment for Euroméditerranée Development, the Port of Marseille Fos, Marseille Provence Airport, the economic attractiveness agency Provence Promotion, and the territorial marketing agency One Provence, enthusiastically presented the collective strategy implemented to realize their shared ambition: to make Aix-Marseille-Provence the Mediterranean territory of major transitions.

A Vibrant and Dynamic Stand

Under the spotlight of Mipim, the exceptional turnout at the stand on March 13th left a lasting impression. The notable presence of Martine Vassal, President of the Aix-Marseille-Provence Metropolis and the Bouches-du-Rhône Departmental Council, accompanied by local officials such as David Ytier, Vice-President of the Aix-Marseille-Provence Metropolis dedicated to Housing and Habitat, Gérard Gazay, Vice-President of the Metropolis delegated to Economic Development, Recovery Plan for Businesses, Crafts and Trade, Laure-Agnès Caradec, President of the Board of Directors of Euroméditerranée, and Jean-Luc Chauvin, President of Provence Promotion, underscored the strong commitment of the partners.

A Metropolis Looking Towards the Future

Aix-Marseille-Provence presented itself as an attractive and globally-oriented metropolis, with ambitious projects in six excellence sectors:

Health ecosystem
Maritime and logistics
Energy and environment
Creative digital industries
Aeronautics and mechanics
Art of living and tourism
Seductive Assets

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Six key factors of attractiveness were highlighted:

A diversified and resilient economy
Real estate opportunities tailored to business needs
An ecosystem of education and innovation shaping tomorrow's talents
A major economic hub at the heart of the Euromed-Africa basin
Exceptional quality of life within a solidarity-driven metropolis
Strong commitment to ecological transition
Dynamic Conferences and Workshops

Mipim hosted numerous exciting conferences and workshops:

Presentation of major projects and investment opportunities for businesses
Extensive investment plan for urban renewal and housing
Highlight of the Local Housing Program, a driver for housing production
Focus on Euroméditerranée's M99 project, an example of urban verticality and diversity
Choose France Business France conference, decoding France's attractiveness for foreign investors
Aix-Marseille-Provence: An Invitation to Explore

With its vast expanses and diversity, Aix-Marseille-Provence, France's largest metropolis, invites you to visit and discover its myriad facets. The 2024 edition of Mipim was an exceptional opportunity to showcase the dynamism and ambitions of Aix-Marseille-Provence. Whether in real estate, innovation, or sustainable development, this metropolis continues to reinvent itself, offering unique opportunities for investors and businesses worldwide.



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