Canadian agencies continued their winning streak at Cannes Lions 2024, securing additional accolades in the Film and Sustainable Development Goals categories on Friday. Angry Butterfly, Critical Mass, FCB, and Klick Health celebrated Silver and Bronze wins, adding to Canada’s total of 66 Lions by week’s end. The nation saw unprecedented success the previous evening, with Rethink and Klick Health each clinching a prestigious Grand Prix.
The festival also marked the achievements of Young Lions in a notably grand ceremony, shifting from the traditional private setting to the expansive Palais Terrace, drawing a crowd of participants and onlookers.
While Canada missed out on medals in some categories, McDonald’s and Brizi's Jenn Bailey and Nick Carson earned recognition for their outstanding performance in the Marketer competition. Details of their work and others can be found below:
Film Category
- Silver
- "47" - Cafe Joyeux (Klick Health)
- Bronze
- "Driving While Black" - Courageous Conversation Global Foundation (Goodby Silverstein and Partners / Critical Mass Calgary)
- "Next To Stok’d" - Stok’d Cannabis (Angry Butterfly)
Sustainable Development Lions
- Bronze
- "Inployable" - Canadian Down Syndrome Society (CDSS) (FCB)
Young Lions & Marketers
- Marketers
- Jenn Bailey, Marketing Specialist, McDonald’s Canada
- Nick Carson, Partnership Marketing Manager, Brizi
The Canadian contingent at Cannes Lions 2024 demonstrated exceptional creativity and strategic prowess, reinforcing their position as leaders in the global advertising industry.
