Campari, the iconic red bitters brand, is once again making a splash on the red carpet as it returns as the Official Partner to the prestigious Festival de Cannes for the third consecutive year. Set against the backdrop of one of the most anticipated and glamorous film festivals worldwide, Campari is reigniting its longstanding connection with the world of cinema, spanning over 40 years.
As the 77th Festival de Cannes kicks off from the 14th to the 25th of May 2024, Campari unveils its latest endeavor: the We Are Cinema campaign. This initiative aims to celebrate the essence of human stories as the driving force behind some of the most captivating narratives in cinema history. Drawing on its role as a curator of aperitivo occasions, Campari shines a spotlight on those authentic moments that evolve into extraordinary tales. Expect a visual symphony of cinematic vignettes, skillfully crafted and presented through the vibrant red lens of Campari's creativity.
Throughout the festival, Campari will host a series of events from the Campari Lounge located in the Palais de Festival, offering a prime vantage point overlooking the famed red carpet. Additionally, this year sees the introduction of Hyde Beach by Campari, a new iconic space on Boulevard de Croisete, designed to welcome stars and guests alike, playing host to a variety of events throughout the festival.
Exciting collaborations await festival-goers, including renowned director and celebrity host Cole Walliser, stationed in the Campari Lounge to conduct interviews and capture behind-the-scenes moments from the red carpet frenzy. Moreover, Campari teams up once again with The Hollywood Reporter to produce a special festival edition of the Awards Chatter podcast featuring Kevin Costner, the multifaceted talent behind Horizon: An American Saga.
Among the most anticipated events is the Official Cannes After Party for Furiosa: A Mad Max Saga, which Campari will host at Hyde Beach by Campari, commemorating the latest installment of this legendary franchise. Additionally, Campari reaffirms its commitment to empowering women in film through its ongoing partnership with Breaking Through The Lens, culminating in the 'Crossing Borders' gala celebrating female trailblazers in cinema.
Marking its debut partnership with Soho House, Campari introduces a unique creative film competition aimed at supporting emerging talent, echoing the brand's ethos of transforming the ordinary into the extraordinary.
Beyond its role as an aperitif, Campari continues to inspire passion and creativity in cocktail culture worldwide. From the historic Camparino in Galleria to the innovative concoctions served at the Campari Lounge and Hyde Beach by Campari, these spaces offer the perfect ambiance to raise a toast to inspiring stories and the talents behind them.
Julka Villa, Campari Group Head of Marketing, expresses her excitement: "We are delighted to return to Festival de Cannes, bringing our passion for cinema and storytelling to the iconic festival setting through our global We Are Cinema campaign. With a rich legacy in the world of cinema, creativity and passion remain at the core of everything we do. This year, we look forward to captivating our audience with a program of unforgettable moments throughout the festival."
For further updates and information, follow Campari on social media channels @campariofficial.
