The Thai Ministry of Commerce highlighted the country’s growing film and entertainment sector during the 78th Cannes Film Festival, organizing “Thai Night” at the Carlton Hotel. The event brought together nearly 300 international film industry professionals under the theme “Thailand – Where Films Come Alive.”
The evening showcased Thailand’s key strengths as a filming destination, including its strategic location in Southeast Asia, diverse landscapes, recognized technical expertise, government incentives, and the rising global demand for Asian content.
“Thai Night reflects our ongoing strategy to promote Thailand’s creative industries and soft power on the international stage,” said a Ministry representative.
Thailand Pavilion at Cannes Film Market
As part of this strategy, twelve Thai companies specializing in cinema, animation, and entertainment exhibited their productions at the Thailand Pavilion within the Cannes Film Market. The pavilion served as a platform to introduce Thai content to international buyers, producers, and distributors while fostering cross-border collaboration.
Commercial Success and Industry Partnerships
The festival also provided promising business opportunities. Negotiations included a deal between Mono Streaming and a Malaysian company for the distribution of Thai films, as well as discussions between Idol Factory and partners from Vietnam, Hong Kong, and Brazil, focusing on series distribution and investment opportunities.
Thai horror cinema continues to attract significant attention. In 2025, “A Useful Ghost”, directed by Ratbumi Boonbanyachok and starring Davika Horne and Wisarut Himmarat, was selected for the official competition at Cannes, marking another milestone in Thailand’s growing global recognition in film.
A Growing Global Market
Thailand’s entertainment industry has seen substantial international engagement. In 2024 alone, the country conducted 343 business negotiation sessions, generating a potential revenue of 1.469 billion baht, with key partners from the United States, China, the United Kingdom, France, India, Japan, Taiwan, South Korea, Vietnam, and Hong Kong.
With events like Thai Night and the Thailand Pavilion, the country is strengthening its position as a leading film hub in Asia, promoting its landscapes, talent, and creative capabilities to the global entertainment market.
