Diriyah Company, the visionary mixed-use developer transforming Diriyah into a world-class destination, is gearing up to participate in MAPIC 2024, the prestigious global retail property event taking place in Cannes, France from 26-28 November.
MAPIC, recognized as the leading retail real estate summit, will serve as the perfect platform for Diriyah Company to highlight the latest developments of its flagship project, with a special focus on Diriyah Square – the dynamic centerpiece of the 14-square-kilometer masterplan. Positioned as the heart of Diriyah, Diriyah Square is set to become a world-renowned destination for retail, dining, culture, and lifestyle.
Located just outside Riyadh, Saudi Arabia’s capital, Diriyah is at the forefront of the Kingdom’s ambitious Vision 2030 transformation. With backing from the Public Investment Fund (PIF), Diriyah is projected to attract over 50 million annual visitors by 2030, cementing its role in the economic diversification goals of Saudi Arabia.
Key Highlights at MAPIC 2024
Diriyah Company’s participation will feature high-level engagements that underscore its commitment to shaping the future of retail and urban development.
- Alfie Gibbs, Chief Development Officer, will speak at the Retail and Urban Regeneration Summit on Tuesday, 26 November, from 2:30 to 4 pm. This session will bring together international cities, investors, landlords, and retailers, focusing on mixed-use and retail urban regeneration projects.
- Nawaf Rajeh, Senior Director of Development & Innovation Marketing, will join the panel discussion on Wednesday, 27 November at 3 pm titled "Putting the Community at the Heart of a Project’s Success." This session will emphasize how embracing local input is crucial in shaping long-term, relevant destinations for communities.
- Alfie Gibbs will also host an exclusive, invitation-only briefing on Diriyah’s numerous retail projects. The session will provide in-depth insights into exciting investment and partnership opportunities in Diriyah’s ambitious retail and mixed-use developments.
A Landmark Destination for Retail Innovation
Diriyah Square, with its diverse offerings ranging from high-end retail stores to world-class cultural venues, will be the beating heart of the new Diriyah destination. As part of the broader Diriyah masterplan, the development aims to blend Saudi Arabia’s rich history with modern innovation, creating an immersive experience for both local and international visitors.
With its global vision and significant backing, Diriyah is poised to become a central player in shaping the future of retail and urban living, making MAPIC 2024 the perfect setting for Diriyah Company to showcase its transformative potential and the promising opportunities for investment in the Kingdom’s burgeoning retail sector.
About Diriyah Company
Diriyah Company is the developer behind the transformation of Diriyah, Saudi Arabia’s historic and cultural hub, into a leading global destination. As a key player in the Kingdom’s Vision 2030, Diriyah’s extensive developments aim to create vibrant, sustainable communities and attract international investment. From retail and leisure to culture and hospitality, Diriyah is set to become a symbol of innovation and growth.
For more information about Diriyah’s exciting developments and investment opportunities, visit the official website or attend the upcoming sessions at MAPIC 2024.
